According to Google, a model is:
“a thing used as an example to follow or imitate”
and a principle is:
“a fundamental truth or proposition that serves as the foundation for a system of belief or behaviour or for a chain of reasoning”
Example principles for creating contexts for innovation to spread
|Principles||Possible examples of customer challenges|
|Assess the complexity of the change in order to come up with an appropriate plan for spread||“We can’t replicate the change in other contexts – the wider and more complex the change, the less likely it is that spread will happen”|
|Consider the people skills required for each phase of the spread plan||“We tend to put all our energy into making the pilot programme functional and issues of spread & scale often just end up being an afterthought”|
|Develop leadership skills and approaches to increase intrinsic motivation for change||“change is often experienced by people at the front line as “have to” (imposed) rather than “want to” (embraced)”|
|Provide crowdsourcing platforms that enable a pilot locality to connect with those outside, in order to develop a sense of shared ownership.
Use open innovation and co-design approaches in addition to crowdsourcing platforms, such as Hackathons.
|“people outside of our team don’t feel any ownership of, or emotional connection with, the pilot project. As a result, the change processes can end up being “pushed” onto other localities rather than “pulled” by them”|